# What Real-Time Sales Coaching Costs Next to a Recording Tool A dated reading of the published price and live-coaching claim of 15 vendors, what a live feature really adds per rep, and a break-even test you can run with your own deal value. By [Russell Pontone](https://pitchgenius.ai/about), Founder & CEO Published September 16, 2026 · Updated October 1, 2026 11 min read Key takeaways - Of 15 vendors read on October 1, 2026, eight publish a price figure, four send you to a quote and three show nothing. - In Avoma and Cirrus Insight the live part is an add-on, so the first seat price you see is not the price of the live part. - Cirrus Insight's Live Coaching at $125 a user a month requires Meeting Capture at $39, so the pair costs $164 a month or $1,968 a year at list price. - Trellus and Outreach keep the live part off the public price entirely, and Fireflies, Sybill and Claap publish prices while describing nothing during the call. In this article 1. [What does each vendor publish?](#what-does-each-vendor-publish) 2. [What does a live feature really cost per rep?](#what-does-a-live-feature-really-cost-per-rep) 3. [How do you test whether it pays back?](#how-do-you-test-whether-it-pays-back) 4. [What does the PitchGenius price buy?](#what-does-the-pitchgenius-price-buy) 5. [Which price traps showed up in the readings?](#which-price-traps-showed-up-in-the-readings) 6. [A cost question to ask every vendor](#a-cost-question-to-ask-every-vendor) 7. [Frequently asked questions](#frequently-asked-questions) We compared the published price and the live-coaching claim of 15 vendors on October 1, 2026. Eight publish a price figure, four send you to a quote, and three show nothing. Of the eight, four also publish the price of a plan that gives help during the call, Avoma, Cirrus Insight, Convo and Cluely, and in Avoma and Cirrus Insight the live part sits in an add-on, so the first seat price you see is not the price of the live part. Below are the readings, what a live feature costs per rep once add-ons stack, and a break-even test that needs only your own deal value. PitchGenius is in the table as the sixteenth row, read the same way. The prices in the table buy a recording or a cue for one call at a time. What PitchGenius adds is the [Intelligence Loop](https://pitchgenius.ai/intelligence-loop), where one Buyer's Blueprint is rewritten by every call and the next call opens on what the deal still has to learn. ## What does each vendor publish? Figure 1 Vendor Price status Figure Live claim the vendor makes Sources, read 2026-10-01 PitchGenius Published Solo $299 a month with a 7-day trial, or $3,289 a year billed upfront A buyer profile before the call and one suggestion at a time during it, which can stay silent [price](https://pitchgenius.ai/pricing) , [live claim](https://pitchgenius.ai/learn/live-buyer-state) Avoma Published Recorder seat $19 to $39 a month, plus $29 a month for the Conversation Intelligence add-on, billed annually Live Answer Assistant, which helps reps handle objections in real time with answer cards [price](https://www.avoma.com/pricing) , [live claim](https://www.avoma.com/conversation-intelligence) Cirrus Insight Published Meeting Capture $39 a user a month and Live Coaching $125 a user a month, which requires Meeting Capture, before term discounts Answers retrieved live from your own knowledge base and collateral, and discovery tracked against your own framework [price](https://www.cirrusinsight.com/pricing) , [live claim](https://www.cirrusinsight.com/pricing) Convo Published Starter $22.49 a month, Professional $52.49 a month with the Live Assistant, both per user and billed annually, Enterprise custom Live Assistant reads the conversation every few seconds and turns it into a next move during the call [price](https://www.itsconvo.com/pricing) , [live claim](https://www.itsconvo.com/) Cluely Published Free Starter, Pro $19.99 a month or $11.99 a month billed annually, and a higher Pro plus Undetectability plan Takes meeting notes and gives real-time answers [price](https://cluely.com/blog/cluely-vs-otter) , [live claim](https://cluely.com/) Trellus Published Individual dialer plans at $99.99 and $149.99 a month, and a Business plan with realtime coaching at a custom price Customizable AI research and realtime coaching, on the Business plan only [price](https://www.trellus.ai/pricing) , [live claim](https://www.trellus.ai/pricing) Sybill Published Free, Pro $30 and Business $90 per user a month on the annual toggle, $36 and $108 on the monthly toggle, Enterprise custom None described, pre-meeting briefs and meeting summaries instead [price](https://www.sybill.ai/pricing) , [live claim](https://www.sybill.ai/pricing) Fireflies Published Free, Pro $10, Business $19 with conversation intelligence, Enterprise $39 per seat a month billed annually Real-time notes and live transcriptions, with no live coaching described [price](https://fireflies.ai/pricing) , [live claim](https://fireflies.ai/pricing) Claap Published Basic €0, Pro €30 (€24 billed yearly) and Business €60 (€48 billed yearly) per license a month None described on the pages read [price](https://www.claap.io/pricing) , [live claim](https://www.claap.io/pricing) Gong Quote only A per-user license plus a platform fee, with no list price and a form that asks for team size Insights surfaced in real time, flagging risks, next steps and coaching opportunities [price](https://www.gong.io/pricing) , [live claim](https://www.gong.io/conversation-intelligence) Revenue.io Quote only A custom quote on a demo call, three tiers named Activate, Engage and Orchestrate Moments, a real-time conversation assistant that delivers prompts and alerts during live calls [price](https://www.revenue.io/pricing) , [live claim](https://www.revenue.io/moments) Outreach Quote only Custom pricing that combines seats with AI credits, requested through a form Kaia joins live meetings and delivers live battlecards, and the Amplify Plus package lists live content cards [price](https://www.outreach.io/pricing) , [live claim](https://www.outreach.io/platform/kaia) Salesloft Quote only No price on its pricing page, which is a Talk to Sales form None described on the pages read [price](https://www.salesloft.com/pricing) , [live claim](https://www.salesloft.com/platform/conversation-intelligence-software) Clari Copilot Not shown No price, and its old product address now redirects to a Salesloft page None described on the pages read, and the page at Clari's old Copilot address is Salesloft's own Conversation Intelligence page [price](https://www.clari.com/products/copilot/) , [live claim](https://www.clari.com/products/copilot/) Balto Not shown No price on its homepage, only a Book a Demo button Agent Assist gives agents answers in real time, pulled from a knowledge base [price](https://www.balto.ai/) , [live claim](https://www.balto.ai/) Jiminny Not shown No price on its homepage, a 14-day trial with no credit card Coach reps live on calls with real-time whisper and guidance, with no detail on how [price](https://www.jiminny.com/) , [live claim](https://jiminny.com/gong-alternative) Source: each vendor's own pages, linked in the table, such as [Avoma](https://www.avoma.com/pricing) , [Cirrus Insight](https://www.cirrusinsight.com/pricing) and [Trellus](https://www.trellus.ai/pricing), fetched October 1, 2026. Method and limits: rows are grouped by price status, and a figure counts as published only when it is a number on the vendor's own site, with the quote kept in the data and refetched. Live claim restates the vendor's own sentence, and none described means the pages read hold no such sentence. Trellus sits in the published group for its two individual dialer plans, while the realtime coaching it describes belongs to a quoted plan. A tool reads as live in this table only when its own site says help arrives while the call is running. Fireflies lists real-time notes and live transcriptions, which put a transcript on screen and give the rep no cue, so its live claim reads as no coaching. ## What does a live feature really cost per rep? The live feature is a second line item in two of the readings. Cirrus Insight prices Live Coaching at $125 a user a month and says it requires Meeting Capture at $39, so the pair is $164 a month, or $1,968 a year at list price, before its published term discounts. Avoma's recorder seat starts at $19, and the Conversation Intelligence add-on that carries its live answer cards is another $29, so the pair is $48 a month. Convo's Professional plan, the one that lists its Live Assistant, is $52.49 a user a month billed annually, or $629.88 a year, which sits between Avoma's $576 pair and Cirrus Insight's $1,968 pair. Two vendors keep the live part off the public price entirely. Trellus lists realtime coaching only in a custom-priced Business plan, and its individual dialer plans at $99.99 and $149.99 a month do not include it, while Outreach lists live content cards in a package it quotes on request. Figure 2 Vendor Plan priced Annual cost per rep Extra deals per rep that cover it, by gross profit per deal PitchGenius Solo, billed yearly $3,289 0.66 at $5,000, 0.16 at $20,000, 0.07 at $50,000 Cluely Pro, billed annually $143.88 0.03 at $5,000, under 0.01 at $20,000, under 0.01 at $50,000 Fireflies Business, billed annually $228 0.05 at $5,000, 0.01 at $20,000, under 0.01 at $50,000 Sybill Pro, billed annually $360 0.07 at $5,000, 0.02 at $20,000, under 0.01 at $50,000 Avoma Startup recorder seat plus the add-on, billed annually $576 0.12 at $5,000, 0.03 at $20,000, 0.01 at $50,000 Convo Professional, billed annually $629.88 0.13 at $5,000, 0.03 at $20,000, 0.01 at $50,000 Cirrus Insight Meeting Capture plus Live Coaching, at list price $1,968 0.39 at $5,000, 0.1 at $20,000, 0.04 at $50,000 Source: prices from the vendor pages behind Figure 1, such as [Avoma](https://www.avoma.com/pricing) and [Cirrus Insight](https://www.cirrusinsight.com/pricing), multiplied by twelve. Method and limits: each row is the cheapest published paid plan that gives the capability the row is read for, which is a live cue for Avoma, Cirrus Insight, Convo, Cluely and PitchGenius and a recording for Fireflies and Sybill, billed the way the row says. Gross profit per deal values of $5,000, $20,000 and $50,000 are illustrations to read across, not benchmarks, and the last column divides annual cost by them. Rows without a published figure cannot be computed and are left out. Read across a row. At $5,000 of gross profit per deal, PitchGenius's $3,289 year needs 0.66 of one extra deal per rep, Cirrus Insight's pair needs 0.39 and Avoma's pair 0.12. At $50,000 no row needs more than 0.07 of a deal. The cheap seats win on arithmetic and the live coach wins only if it changes a call the recorder would have left alone. Teams that only need the live cue can also read [PitchGenius vs Convo](https://pitchgenius.ai/vs/convo). ## How do you test whether it pays back? Use your own numbers. The test has four inputs and no benchmarks. 1. Annual cost per rep. Take the monthly price, add any add-on the live feature requires, multiply by twelve, and add the setup fee if one is listed. 2. Reps who would use it. Multiply by the number of seats you would actually buy, since several prices above are per user and teams of a different size sit in different tiers. 3. Value of one deal. Use gross profit, not revenue, and use the average from your own CRM for the segment this rep sells into. 4. Extra deals needed. Divide the total annual cost by the value of one deal. No vendor in Figure 1 publishes an independent figure for how many extra deals its tool produces, PitchGenius included, so the number that fills the test is yours to measure in a pilot. ## What does the PitchGenius price buy? Solo is $299 a month, or $3,289 a year, which works out to $274.08 a month because the twelfth month of the annual plan is free. It is a per-account price for one seller, listed on the [pricing page](https://pitchgenius.ai/pricing) , teams are priced by contract, and it is the highest entry price in Figure 2. In return the seller gets a buyer profile before the call and a diagnosis after it, shown in Figure 3, in the same tool that gives the live cue. The comparison with a recorder's archive is in [post-call versus real-time coaching](https://pitchgenius.ai/blog/post-call-vs-real-time-sales-coaching). Figure 3 ![The Buyer Readiness Index tab of a PitchGenius sample opportunity, showing the title, a one-sentence diagnosis marked Diagnosis-Aligned 58/100, the blocked statements from the call, the CRM stage label, and the transcript the diagnosis was read from.](https://pitchgenius.ai/blog/figures/readiness-diagnosis.jpg) Source: [PitchGenius product demo](https://pitchgenius.ai/product-demo), chapter 5, the first frame of the recording, at 1,054 by 512 pixels. Method and limits: sample data, no customer result. Teams are priced by contract, and a team contract adds the manager's view. The Manager Coaching Report lists each rep's last ten calls and the share of shown prompts the rep used, which is the usage figure a buyer should ask any live vendor for before paying for a second seat. Figure 4 ![The PitchGenius Manager Coaching Report for a sample team, with 4 reps reporting, 1 needing the manager, an average of 45 percent using the coaching, and one rep expanded to show 63 percent of prompts used across 4 calls.](https://pitchgenius.ai/blog/figures/manager-coaching-report.jpg) Source: [PitchGenius product demo](https://pitchgenius.ai/product-demo), chapter 15, a frame 6 seconds in, cropped to the report body at 1,150 by 720 pixels. Method and limits: sample data, no customer result. ## Which price traps showed up in the readings? - A price that changes with the billing toggle. Cluely Pro is $19.99 monthly and $11.99 billed annually, Sybill Pro is $36 monthly and $30 annually, and Claap Business is €60 monthly and €48 yearly, so a comparison needs the same toggle on every row. - A published price with no live feature. Fireflies, Sybill and Claap publish prices and describe nothing during the call. ## A cost question to ask every vendor - Is live guidance in the base seat, or in an add-on that needs another add-on? - What is the minimum contract length and the setup fee? - Is there a platform fee on top of seats, as Gong's page says? - What happens to the price when a second or third CRM is connected? - What does the trial include, and does it need a card? PitchGenius's 7-day trial belongs to the monthly Solo plan, needs a card and can be cancelled any time, and the annual plan has none. Jiminny's homepage offers 14 days with no credit card. For a head-to-head on any row, see [PitchGenius vs Avoma](https://pitchgenius.ai/vs/avoma) and [PitchGenius vs Revenue.io](https://pitchgenius.ai/vs/revenue-io) , and for the wider field see [Best Real-Time Sales Coaching Software in 2026](https://pitchgenius.ai/blog/best-real-time-sales-coaching-software) and [Alternatives to Chorus](https://pitchgenius.ai/blog/alternatives-to-chorus-real-time-sales-coaching). ## Frequently asked questions ### How much does real-time sales coaching software cost? Of the vendors in the October 1, 2026 table, Cluely, Sybill, Fireflies and Claap have free plans, and the cheapest paid plan that describes help during a call is Cluely Pro at $11.99 a month billed annually. Cirrus Insight's Live Coaching is $125 a user a month on top of Meeting Capture, and PitchGenius Solo is $299 a month. Several vendors quote only after a demo. ### Is live coaching more expensive than call recording? Not by a fixed ratio. A recorder seat plus a live add-on can cost less per month than a live-first plan, as Avoma's $48 pair shows, and a recorder with a live add-on can cost more, as Cirrus Insight's $164 pair shows. Compare the total per rep for your team size. ### Does PitchGenius publish its price? Yes. Solo is $299 a month with a 7-day free trial, or $3,289 a year billed upfront with no trial. Teams are priced by contract. ### What hidden costs should I look for? Add-ons that hold the live feature, add-ons that require another add-on, minimum seat counts, setup fees and platform fees. Avoma's live guidance sits in an add-on, Cirrus Insight's requires a second one, and Revenue.io says it is built for teams of 15 or more seats. ### Can I trial a live coach before paying? PitchGenius offers a 7-day free trial on the monthly Solo plan, and Jiminny offers 14 days with no credit card. Check each vendor's terms, because trial length and card requirements differ. ### How often is this table updated? Every row carries the date it was read, and the table is stored as data so it can be re-read each month. A figure that changes after the date shown is not reflected until the next reading. [Russell Pontone](https://pitchgenius.ai/about) Founder & CEO, PitchGenius PitchGenius sells an AI sales copilot with an Intelligence Loop, so the author has a stake in this topic. Related posts - [![](https://pitchgenius.ai/assets/hero-BZtCm6Ne.jpeg)](https://pitchgenius.ai/blog/best-real-time-sales-coaching-software) Comparison [Best Real-Time Sales Coaching Software in 2026](https://pitchgenius.ai/blog/best-real-time-sales-coaching-software) - [![](https://pitchgenius.ai/assets/hero-DEYzy1fB.jpeg)](https://pitchgenius.ai/blog/alternatives-to-chorus-real-time-sales-coaching) Comparison [Alternatives to Chorus by ZoomInfo for Real-Time Sales Coaching](https://pitchgenius.ai/blog/alternatives-to-chorus-real-time-sales-coaching) - [![](https://pitchgenius.ai/assets/hero-C-fblr0G.jpeg)](https://pitchgenius.ai/blog/gong-alternatives-for-in-call-guidance) Comparison [Gong Alternatives for In-Call Guidance](https://pitchgenius.ai/blog/gong-alternatives-for-in-call-guidance) [All field notes](https://pitchgenius.ai/blog) [PitchGenius pricing plans](https://pitchgenius.ai/pricing) Watch one deal run the whole loop. 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