Step 03 of 6 · Observe · Live Buyer-State Intelligence™ # Live Buyer-State Intelligence™ gives the rep a cue only when the buyer's signal changes. Live Buyer-State Intelligence™ is the Observe step of the Intelligence Loop: it listens to a call in progress and surfaces a next best move, shown through five layers: signal, context, evidence, meaning and the next move. It runs during the call, after the Buyer's Blueprint has set the plan and before the Buyer Readiness Index scores what the call proved. It reacts to the moment instead of scoring the whole call. [Start now with a PitchGenius plan](https://pitchgenius.ai/pricing) [Watch Demo](https://pitchgenius.ai/product-demo) [Revenue Leak Calculator](https://pitchgenius.ai/roi-calculator) A live cue, annotated ## A live cue shows the reason for the next move. Signal, context, evidence, meaning and the next move arrive in the order a good manager would explain them. Sample data · Live Buyer Guidance · cue on Daniel Mercer mid-call SIGNAL Hesitation after the implementation timeline. CONTEXT Same hesitation appeared in the last two calls with this account. EVIDENCE Two competing initiatives named in discovery; no owner assigned. MEANING A capacity risk. The buyer doubts delivery. NEXT MOVE Name the capacity concern out loud before moving on. Ask who owns rolloutOffer a phased startSurface the cost of waitingInvite the ops leadPause and let silence workConfirm the decision path In practice ## What the five layers give you The seller gets a next best move and something to say. On a MEDDPICC deal, a strip in the overlay also fills each of the eight letters as the buyer’s own words give evidence for it, so the rep sees which qualification facts are still to collect. ### The signal Hesitation after the implementation timeline marks the moment the buyer’s tone changed. ### The context The same hesitation showed up on the last two calls with this account, not just this moment. ### The evidence Two competing initiatives named in discovery, and no owner assigned. ### The meaning Two initiatives with no owner reads as a capacity risk. ### The move Name the capacity concern out loud before moving on. How it comes together ## The coach speaks only when the buyer’s signal changes, so the rep is not reading a screen while the buyer talks. 1. 01 ### Live signal hesitation after the timeline 2. 02 ### Account context same hesitation, last two calls 3. 03 ### Evidence two initiatives named, no owner assigned 4. 04 ### Meaning reads as a capacity risk 5. 05 ### Next best move name it out loud, then move on Trust ## Possible next best moves, surfaced for the seller to choose. EVIDENCE FROM THE ACCOUNT > Two competing initiatives named in discovery; no owner assigned. Source: The last two calls with this account ## Frequently asked questions ### 01Does Live Buyer-State Intelligence interrupt every few minutes? No. PitchGenius stays silent until the buyer's signal changes. ### 02What does a live cue show? The signal that changed, the context from earlier calls, the evidence behind it, what it means, and the next best move, in that order. ### 03Can the coach decide not to speak? Yes. When nothing new is worth saying, the coach says nothing and the visible "thinking" cue goes away. ### 04What does the seller see on screen mid-call? The buyer’s name, the matched technique badge, an urgency level, a readiness level, and one suggestion revealed word by word, with a "why" disclosure beside it. ## Related reading [Why reps forget discovery questions, with a call-prep checklist](https://pitchgenius.ai/blog/reps-forget-discovery-questions-call-prep-checklist) See it on a sample deal ## PitchGenius stays silent until the buyer's signal changes. When nothing has changed, the overlay stays empty and the thinking cue goes away. [Start now with a PitchGenius plan](https://pitchgenius.ai/pricing) [Watch Demo](https://pitchgenius.ai/product-demo) [Revenue Leak Calculator](https://pitchgenius.ai/roi-calculator) Keep exploring ## The six steps, end to end. Step 01 · Understand ### [Pre-Call Buyer Intelligence™](https://pitchgenius.ai/learn/pre-call-buyer-intelligence) A confidence-ranked brief on one buyer, short enough to read in the ninety seconds before the call. [Learn more about Pre-Call Buyer Intelligence™](https://pitchgenius.ai/learn/pre-call-buyer-intelligence) Step 02 · Prepare ### [Buyer's Blueprint™](https://pitchgenius.ai/learn/buyer-blueprint) A plan for how this call opens, built from your methodology and the pre-call evidence. [Learn more about Buyer's Blueprint™](https://pitchgenius.ai/learn/buyer-blueprint) Step 03 · Observe ### Live Buyer-State Intelligence™ A quiet cue with its reasoning, shown only when the buyer's signal changes during the call. You are here Step 04 · Validate ### [Buyer Readiness Index™](https://pitchgenius.ai/learn/buyer-readiness-index) Five readiness dimensions scored after the call, each backed by something the buyer said or did. [Learn more about Buyer Readiness Index™](https://pitchgenius.ai/learn/buyer-readiness-index) Step 05 · Adjust ### [Stage–Readiness Alignment](https://pitchgenius.ai/learn/stage-readiness-alignment) Where a deal sits in your CRM, set against what the buyer has proved. [Learn more about Stage–Readiness Alignment](https://pitchgenius.ai/learn/stage-readiness-alignment) Step 06 · Learn ### [Manager Coaching Report™](https://pitchgenius.ai/learn/manager-coaching-report) A rep's week of calls reduced to the one skill to coach next. [Learn more about Manager Coaching Report™](https://pitchgenius.ai/learn/manager-coaching-report) [ Previous ← Buyer's Blueprint™](https://pitchgenius.ai/learn/buyer-blueprint) [ Next Buyer Readiness Index™ →](https://pitchgenius.ai/learn/buyer-readiness-index)