Buyer Readiness Index™ scores five readiness dimensions from what the buyer said and did.

Five dimensions from the call, Pain Recognition, Trust Formation, Problem Urgency, Solution Confidence and Commitment Behavior, each marked strong, weak or unproven.

An action a skeptic would accept, such as asking legal to pre-review the MSA, where a compliment like "this looks great" counts for nothing. Every dimension carries a verbatim quote from the transcript, and a quote that is not word for word from the call, or that another dimension already uses, is not accepted.

No. It scores what the buyer did and said on the call and never rates the buyer as a person. Readiness is based on what the buyer has done and what a skeptic would accept as evidence.

After every call, using evidence from that call.

Pain Recognition asks whether the buyer names the problem in their own words. Trust Formation asks whether the buyer shows you the real problem. Problem Urgency asks whether the problem needs action now. Solution Confidence asks whether the buyer believes the solution can produce the outcome they want. Commitment Behavior asks whether the buyer takes the next step the deal needs.

No. Pain Recognition and Trust Formation weigh the most, and the score drops hard only when one of those two is weak. A buyer with strong pain and trust but weak urgency and commitment still lands well past the early states.

The dimension is left out. A short call or one without real signal returns only the dimensions it can quote, from one to five, and never a repeated or invented quote.

In the sample deal, the buyer says "Honestly the ramp thing is fair. I'm on more calls than I was a year ago, not fewer." Pain Recognition scores strong on that quote. He also says "It's not on fire. It's just the thing I keep meaning to fix." Problem Urgency stays unproven, and the call lands in the stakeholder validation needed state with the unsigned stakeholder as the primary blocker.

PitchGenius reports readiness as one of nine states after each call: Unaware, Problem-aware, Diagnosis-aligned, Solution-curious, Solution-confident, Needs stakeholder validation, Commercially ready and Commit-ready, plus the cross-cutting At risk. A state is earned only from what the buyer demonstrated on the call, and Stage–Readiness Alignment then compares it with the CRM stage.

Yes. After each call PitchGenius turns the transcript into a readiness score from 0 to 100, one of nine states, five dimensions each backed by a verbatim quote, and two blockers with the evidence and the next action. The Manager Coaching Report shows how a manager reads those calls across a rep’s week.