Step 06 of 6 · Learn · Manager Coaching Report™

Manager Coaching Report™ turns a rep's week of calls into the one skill to coach next.

The Manager Coaching Report™ is a weekly summary that turns a rep's pattern across calls into what changed, what was missed, and the one skill to coach next.

It closes the loop that Pre-Call Buyer Intelligence opened, turning the week's Buyer Readiness Index scores and Stage–Readiness Alignment flags into the coaching focus for the next 1:1.

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The report, annotated

Six questions, answered before your 1:1 starts.

What changed, what was missed and exactly what to coach next. The 1:1 starts with the coaching focus.

Sample data · Manager Coaching Report™ · Dana Whitfield

Manager coaching report over each rep's last 10 calls, with 54% average use of the coaching

In practice

What the report answers

Each rep carries a band from a rolling window of the last 10 calls: red Needs you, yellow Watch, green On track. Below 3 calls a rep stays unrated.

What changed

The buyer’s language moved from timing to budget ownership.

What the rep missed

Never asked who else has to approve that line.

What to coach

One skill. Convert a budget hint into an access request.

How it comes together

The report opens on the pattern across the week’s calls, and the six questions follow from it.

What changed
from the buyer’s language, with evidence
What was missed
the signal that passed by
What to coach
one skill, this week
What happens next
rehearse it, run it, review the clip

Trust

Patterns the report watches for.

WHAT HAPPENS NEXT FROM THE REPORT

Rehearse the ask. Run it on Thursday’s call. Review the clip.

Source: The coaching report

Frequently asked questions

01What does the Manager Coaching Report answer before a 1:1?

What changed in the buyer’s language, what the rep missed, and the one skill to coach next.

02How is a rep's band decided?

Over a rolling window of the last 10 calls, counting only calls where the coach spoke, using the share of shown suggestions the rep followed.

03What do the report's bands mean?

Red is Needs you, yellow is Watch, and green is On track. A rep under 3 calls stays unrated rather than getting a badge that teaches the manager something false.